Let's face it: there is a lot of crap out there.
Therefore, it’s no surprise that consumers are hesitant about buying from a brand that they’re not familiar with.
Use your digital advertising copy to alleviate this fear and build trust with your customers.
Lines like “Try 30 Days Risk-Free” or using social proof like positive customer reviews can go a long way towards reassuring your customers that they won’t be taken advantage of.
Price, safety, durability, and privacy are typical customer concerns that you can target.
Mind you: be sure you follow through with whatever you offer. Nothing can destroy your brand’s reputation quicker than false promises.