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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!

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Imerco - A Zuuvi Success Story

18.6.2024


Imerco

Imerco's Situation and Goals

ToyImerco's digital ad production process was previously outsourced and took excessively long from start to finish due to multiple rounds of corrections with their agency. To combat this lengthy production process, Imerco sought an in-house ad production setup and an accessible, user-friendly platform to work with.

Imerco's display ads were previously very focused on showcasing savings and other promotional messages. With their new setup, Imerco's aim was to further prioritize creativity and increase the overall quality of their digital ads.

 

Rethinking Imerco's Ad Production

 

By using the Zuuvi Platform, Imerco's designers and marketers have been able to produce higher-quality ads and let their creativity shine through. Their new branded display ads have significantly outperformed their previous, more tactically oriented ads.

Additionally, Imerco's agility in their ad production process has greatly increased due to the ability to create ads from custom-made templates, allowing them to produce a larger number of ads in much less time.

 

A key take-away from this case is the importance of clearly branding your ads, rather than solely focusing on promoting your products.

Creating visually appealing and on-brand digital ads is one of the main factors in improving ad performance.