18.6.2024
Imerco's Situation and Goals
ToyImerco's digital ad production process was previously outsourced and took excessively long from start to finish due to multiple rounds of corrections with their agency. To combat this lengthy production process, Imerco sought an in-house ad production setup and an accessible, user-friendly platform to work with.
Before working with Zuuvi, Imerco's display ads were very focused on showcasing savings and other promotional messages. Their tactical communication was the main focus rather than having an emphasis on brand-related communication that generates a general customer recognition. With their new setup, Imerco's aimed to further prioritise creativity and increase the overall quality of their digital ads.
Rethinking Imerco's Ad Production
In collaboration we created an in-house setup with Imerco, allowing them to take control of their assets and ad activities. With their new setup, Imerco's aimed to further prioritise creativity and increase the overall quality of their digital ads, emphasising on their brand activities. By using the Zuuvi Platform, Imerco's designers and marketers have been able to produce higher-quality ads than before, by letting their creativity shine through and decreasing their focus on tactical communication.
Through that setup, their new branded display ads have significantly outperformed their previous, more tactically oriented ads. Additionally, Imerco's agility in their ad production process has greatly increased due to the ability to create ads from custom-made templates, allowing them to produce a larger number of ads in much less time.
Imerco's process shows the importance of clearly branding your ads, rather than solely focusing on promoting your products tactically.
Creating visually appealing, creative and on-brand digital ads is one of the main factors in improving ad performance. This increased demand for creative communication in ad creation is a trend highlighted by a recent survey done by LinkedIn, proving that almost 9 out of 10 CMOs are advocating for more creative campaigns.
Big kudos to Imerco for being ahead of this trend, and achieving higher ad performance as a result.
Marie, Imerco's graphic designer had some words to share about Imerco's collaboration with Zuuvi, which I'll leave below.
"Great platform where creativity can run free. The user experience is fantastic, and you don't need to know how to code or be technically savvy. Zuuvi is always ready to help with questions regarding the platform, ensuring it all runs as smoothly as possible for you."