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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!

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Zuuvi Platform 2.0 is live now!

We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Kvik - Zuuvi Success Story

08.7.2024


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Kvik's Main Challenges and Goals

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kvikKvik's primary goal was to increase localization in their display ads on the different markets. Kvik wanted to ensure that their ads were as relevant to the viewer as possible, along with being as accurately tailored to the local market as possible.

Also, they wanted to to heavily scale up their ad production, using their own targeting data to do so. This obviously required a generous amount of automation, calling for the introduction of Dynamic Creative Optimization to Kvik's ad creation setup.

Automated Ad Production for Multiple Markets

After Kvik began working in the Zuuvi Platform, Kvik has managed to provide all 13 markets with super accurate regionally localized content. Each ad is tailored down to the most relevant dealer closest to the individual audience member.

Kvik are now producing thousands of digital ads targeted to their individual potential customers based on their own targeting data through an automated production process. This automation also brought along the benefits of allowing 2.5 employees to stop manually producing ad creatives, which was a time-consuming process that required coding expertise.

These employees now focus their time on designing display ads, DCO ads, and other creatives that maximizes on creativity rather than spending time on tedious advertisement coding.

Also, Kvik's Digital Graphic Designer, Lars, had some words about Zuuvi, which I'll leave below.

"In the past, colleagues from different countries have had difficulties adapting our digital models.
With Zuuvi, the integration time has gone down from 15 hours a week to 1."