18.12.2024
Background
Kvik, a leading kitchen, bathroom and wardrobe retailer operating across 8 markets, faced challenges in their digital advertising workflows.
Marketing managers, responsible for local campaigns, relied heavily on a centralised design team in Denmark. This review-and-approve-process was slow, involving multiple feedback rounds, with ad production taking over three weeks.
As a result, ads often lost momentum and relevance. To combat this, Kvik sought to enhance personalisation by using data from their Customer Data Platform (CDP) to create highly targeted advertising campaigns in much less time.
Challenges and Goals
Slow Time-to-Market:
Their current ad creation setup made it impossible to respond and follow market trends with the right timing and deliver relevant campaigns on time.
Need for Localisation:
Kvik wanted to tailor their advertisements for local markets to drive greater customer engagement and relevance.
Using the Potential of their Customer Data Platform (CDP):
Kvik aimed to integrate their customer data into their ad strategy to personalise local campaigns, improve targeting, and drive better performance. This required automation options - which they found in Zuuvi's Display Automation.
Solutions
To address these challenges, Kvik implemented Zuuvi as their new Creative Performance Platform. Key elements of the solution included:
Template-Based Workflow:
Marketing managers request creative campaign templates (or create them themselves). Designers create reusable templates that marketing managers could customise independently without coding expertise. Marketing managers tailor and swap out the ad content in templates by themselves.
Local Targeting through Customer Data Integration:
By connecting their CDP data to Zuuvi, Kvik used customer data to create dynamic, personalised ads based on geographic location, preferences, and purchase behaviour.
Local marketing teams were able to use templates to quickly create regionally relevant campaigns for their 8 markets, reducing the reliance on the centralised design team.
Results
Improved Efficiency:
The ad production process was reduced from several weeks to just a few hours, enabling Kvik to respond more quickly to market demands. This automation also brought along the benefits of allowing 2.5 employees to stop manually coding ads - this let the design team focus on designing display ads, DCO ads, and other creative tasks instead.
Enhanced Personalisation:
By utilising CDP data, Kvik created 1000s of targeted and personalised ads, significantly improving engagement with potential customers.
Boosted Performance:
Zuuvi's scalable solution enabled Kvik to deliver personalised, localised ads across all their programmatic channels:
Kvik achieved nearly 390 million impressions with fewer than 200 creatives and improved conversion rates across their markets.
Conclusion
By integrating Zuuvi as their Creative Performance Platform, Kvik achieved transformative benefits across three critical areas: creative production effectiveness, workflow management, and localisation through customer data targeting. These improvements delivered value across the organisation at all levels.
For Designers
The introduction of reusable templates and automation tools reduced repetitive tasks and freed up 2.5 full-time design resources. This enabled designers to focus on strategic, high-quality creative work aligned with Kvik’s brand identity, elevating the overall creative output by replacing repetitive, boring tasks with creatively challenging ones.
For Marketing Managers
Local teams gained greater autonomy to create and customize campaigns quickly, without depending on the centralized design team. This streamlined workflow allowed them to respond to market trends in real-time, produce regionally relevant content, and directly track performance - all within hours instead of weeks.
For the Head of Digital
By selecting Zuuvi, Kvik scaled their digital advertising operations seamlessly across all programmatic channels. The integration of CDP data into Zuuvi’s platform ensured campaigns were not only faster and more localised but also data-driven and highly personalised. This combination boosted engagement, improved ROI, and provided actionable metrics, strengthening digital as a key growth driver for the organisation.
Kvik’s adoption of Zuuvi's creative performance platform underscores how an efficient, data-driven, and collaborative approach can transform digital advertising efforts, empowering teams at every level while delivering impactful results in a competitive market.
This case illustrates how Zuuvi can empower organisations to make use of the full potential of their creative resources and customer data.