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Shaping New Tomorrow's rapid growth demanded a larger marketing team, as well as streamlining workflows between marketers and designers.
For that reason they wanted to replace their outsourced creative production process that was both time-consuming and expensive with an in-house setup that suited their expansion needs and improved their time-to-market.
Moreover, Shaping New Tomorrow wanted to expand on their creative opportunities. They went from being able to create static content only to exploring options such as HTML5 advertising, giving a much more modern and aesthetic viewer experience.
Being a clothing brand, Shaping New Tomorrow often needs new ad content and ad revamps to go with holidays, seasons, or sales campaigns.
For that reason, speeding up the production of new creatives and being able to live edit existing ad campaigns was a big deal. The quicker production time was doable through utilizing different sets of ad templates in their new in-house setup, allowing them to produce 1000s of fully animated HTML5 display ads meant for multiple different markets.
Through the Zuuvi Platform, the challenge of having to go through long coding cycles was also eliminated, which heavily simplifies the ad creation process.
Shaping New Tomorrow had a few words about our platform and our customer service that we'd like to share with you below:
Great and Intuitive Design Tool for HTML5-Banners
"A fantastic team with 24/7 support.
Whenever we've experienced a problem, we've reached out to Emma and she has helped us right away.
Also when we don't have the time to make the banners ourselves, there is a quick turnaround which is much appreciated."
- Heidi Bisgaard, Graphic Design Specialist / Shaping New Tomorrow
You can explore Shaping New Tomorrow's display ads further in our Inspiration Universe. Check them out below and be inspired!