The above solutions delivered measurable improvements across the following areas:
02.4.2025
Background
Skanska, one of Sweden’s construction giants, targets a broad audience - from young professionals to families and seniors - seeking high-quality, sustainable homes. However, Skanska was struggling to keep up with the demand for ad campaigns.
Prior to Zuuvi, all ad production was costly and time-consuming. Every ad had to go through an agency, meaning a lot of time spent waiting. Campaigns often took 10–12 working days to go live, and in digital marketing, that’s an eternity.
The marketing team wanted to move faster, and take full control of the ad production process by creating impactful ads without having to jump through endless advertising-hoops.
Challenges and Goals
The challenges Skanska faced can be broken down into 3 main pain points:
Slow Time-to-Market:
Skanska struggled with long production cycles and couldn’t react quickly to changing campaign demands.
Lack of Creative Freedom:
With their ad production completely outsourced, testing new formats or refreshing creatives after they went live was nearly impossible.
Need for Ownership:
The team wanted more than just faster workflows. They wanted full creative ownership – to build, tweak, and launch ads that aligned with their strategy, on their terms.
Solutions
To solve the above challenges, Skanska implemented Zuuvi as their new Creative Performance Platform.
Template-Based Production:
With custom templates built in Zuuvi, Skanska can design new ads in no time, while updating already published ad campaigns effortlessly. Whether it’s reacting to a last-minute campaign shift or planning weeks ahead, they’ve got the flexibility to move at their own pace (and still stay on-brand).
Faster Workflows & More Time for Creativity:
With their Zuuvi setup, Skanska dramatically shortened their time-to-market. The team now has the time to experiment with new formats, update messaging mid-campaign, and stay close to the action.
Results
Lower Cost per Creative
Along with speeding their ad production up by taking it in-house, their costs were also significantly lowered. Each ad now costs less than half of what it used to.
50–75% Faster Ad Production
What used to take weeks now takes days. Skanska slashed production time and can now react quickly, plan smarter, and keep campaigns fresh from start to finish.
Improved Performance
Greater flexibility has allowed the team to test multiple messages during a campaign period, leading to a better-informed audience and increased click-through rates.
These results meant a +63.7% increase in Creative Performance Score. But what exactly does that mean?
An Increase in Creative Performance by 63.7%
The Creative Performance Score (CPS) is a score developed to measure the performance of ad creatives. Performance is not just ‘ad performance’, there is much more to the creative process that has an impact on a marketing team. Overall, Skanska managed to increase their Creative Performance by a whopping 63.7%. Here's the 3 factors playing into that increase:
Cost of Production
When looking at media spend, marketers often overlook the cost of production - which is everything up until the ads go live.
Skanska managed to decrease their production cost by 82% after implementing Zuuvi as their Creative Performance Platform through simplifying feedback rounds and making their workflows better.
Production Time
A slow time-to-market will hurt ad performance due to ad fatigue and being outrun by competitors.
Time-consuming back and forth processes between Skanska and their agency were significantly delaying the production process, causing their time-to-market to be excessively high. With Zuuvi, Skanska managed to shorten their time-to-market by 80%.
Performance
Ad performance depends on the objective of the campaign. For Skanska, they measured their conversion rate.
After changing their setup, Skanska had more time to improve their ads, test creatives and look into conversion rate optimisation.This meant that Skanska's conversion rate improved by 29%.
If you'd like to see how the Creative Performance Score is calculated I suggest you head over here for the full breakdown!
