19.6.2024
SVT's Main Challenges and Goals
Toy
SVT's main challenge was the need for coding when producing creatives. They have a large marketing team who works on the creatives, however, this team was unable to code them into HTML5. For that reason, SVT had an external agency do the coding of their creatives, meaning their production setup was time-consuming, expensive and difficult to coordinate well.
To deal with these challenges, SVT wanted to streamline their setup by either internalising the HTML5 coding, or getting rid of this need for coding entirely.
Code-less Creatives and Higher CTR
The fact that you can design and publish creatives in Zuuvi without any coding expertise allowed SVT to produce more creatives, create them faster, and without any coordination delays between themselves and an external agency. Additionally, their new and improved HTML5 ads have consistently scored higher CTRs than before, meaning SVT managed to improve both their efficiency as well as performance.
You can explore SVT's display ads further in our Inspiration Universe. Check them out below and be inspired!