14.6.2024
Situation
Toy
Toyota needed a solution that could streamline production flows across multiple channels (Social Media & Display).
Given the fact that they already had a complicated tech stack with designers, marketing managers and AdTech working across multiple different systems, a suitable integration system was necessary.
However, more importantly, Toyota wanted a platform where it is possible to implement changes in their ad content across digital channels based on factors such as seasons, new prices, or simply just revamping the content.
Having the possibility to change their creatives universally across all digital channels was an absolute must for Toyota.
Solution & Results
Through the Zuuvi Platform, Toyota was able to easily create ads with geographical targeting based on the cities their many vendors are located in. Since each creative and data sample was independent, this allowed Toyota to optimise each individual ad to their liking.
This meant that Toyota was able to cut their production cost by 70%, without compromising either quantity or quality of their ads. In general Toyota was able to optimise their performance through higher CTR's and higher brand recognition among their many customers.
This solution also allowed Toyota's designers to spend their time designing the best possible content rather than endlessly producing and replicating content.
Below you can delve into our Inspiration Universe to further explore Toyota's ads made in The Zuuvi Platform. It's definitely worth a look if you're short of ideas or looking for inspiration in general!