The Challenge: One Creative System Across Social + Display
Toyota needed a way to streamline ad production across multiple channels - especially Social Media and Display - without adding more complexity to an already advanced setup.
With designers, marketing managers, and AdTech teams working across several different systems, any new solution had to fit into their existing workflow. Integration wasn’t a “nice to have” - it was a requirement.
But the biggest need was speed and control. Toyota wanted to update ad content quickly and consistently across all digital channels - whether it was seasonal messaging, price updates, or a creative refresh. The ability to roll out changes universally, without rebuilding assets channel by channel, was essential.
The Solution: Localized Ads at Scale
Using Zuuvi, Toyota created ads with geographical targeting based on the cities where their many vendors are located.
Because each creative and data setup could run independently, Toyota could optimize each localized ad individually - while still operating from a scalable, centralized production flow. This made it easy to tailor messaging and performance per location without multiplying manual production work. Here's Toyota's results after implementing Zuuvi:
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Reduced production costs by 70% without compromising on creative quality or volume.
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Improved results through higher CTRs and stronger brand recognition.
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Freed up designers to focus on craft and design, instead of repetitive resizing and replication.
