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Dev Diary: What We Shipped in September

Written by Laura Aaen Hansen | 24.9.2026

Every month, a lot happens on the engineering side that never makes it into a product update or a newsletter. This is where we write it down. Here's what the team shipped in September.

The Brain Goes Live

The biggest ship of the month: The Brain, Zuuvi's private, per-account AI, is now live inside the platform as your AI Assistant. It's trained on your brand — your guidelines, your history, your performance data — not on the open internet, and not on anyone else's account.

That meant solving for control before anything else. The Assistant always asks before it changes anything and shows exactly what it's about to do. It only sees and does what the logged-in user's own permissions already allow — nothing more. Exports never run without explicit confirmation. Under the hood, it can reach into dozens of specialized tools across the platform to actually get things done, rather than just describing what you could do yourself.

100% private. 0% shared with competitors. Every account gets its own Brain, and no two are alike, because no two accounts have the same data.

Asset Engine Ships

Asset Engine went live this month too: one rendered asset per row in your product feed, turning static production into something that scales far beyond display. Instead of building each size or variant by hand, one template now produces every finished asset a feed can generate — while still running through the same brand governance as everything else in Zuuvi.

For teams working from large catalogs or many local markets, that's the difference between weeks of manual production and an afternoon.

100+ Integrations, One Library

We also rebuilt how Zuuvi connects to the rest of your stack. The integrations library is now live with 100+ connection possibilities — the largest we've built — and a new sorting system so you can search by exactly the connection you need instead of scrolling a long flat list.

Behind the Scenes

Not everything worth shipping is customer-facing. September also went into the less visible work: chasing down edge cases in how previews render, tightening up how larger campaigns get handled on export, and a steady stream of smaller fixes aimed at keeping the platform fast and predictable under load.

Frequently Asked Questions

What is The Brain?

The Brain is Zuuvi's private, per-account AI. Instead of learning from the open internet, it's trained on your own brand's guidelines, history, and performance data, and it shows up inside the platform as your AI Assistant.

Does The Brain share my data with other Zuuvi accounts?

No. Every account gets its own Brain, trained only on that account's own data. 0% of it is shared with competitors or other customers.

Can The Brain make changes to my account without me knowing?

No. It always asks before making a change and shows exactly what it's about to do. It only sees and does what the logged-in user's own permissions already allow, and exports never run without explicit confirmation.

What does Asset Engine do?

Asset Engine renders one finished asset per row in your product feed, turning a single template into thousands of finished assets — production that scales well beyond display formats without building each variant by hand.

Does Asset Engine still follow our brand guidelines?

Yes. Every asset it produces runs through the same brand governance as everything else built in Zuuvi.

How many integrations does Zuuvi support now?

Zuuvi's integration library now includes 100+ connection possibilities, with a new sorting system that makes it easy to find the exact connection you need.

That's the diary for September. Back next month with more.