3 Creative Ad Ideas You Should Be Stealing

Ever felt overwhelmed by the sheer volume of ads out there? It's super important to cut through the clutter of ads to make a real connection with your audience.

How, you ask?
Let's check out 3 creative ad ideas that attract attention. From embracing the simplicity of minimalism to going all out with high-impact ads, or even letting your success stories do the talking - we've got some tips and tricks to share!

Keep reading to discover our top hand-picked tools in the bustling world of digital advertising.

But First Some ... Questionable Examples

When you're trying to say everything at once, really, you're saying nothing at all.

A good display ad has a crystal clear message, whether it's expressed aggressively or with simplicity. 
Cluttering your ads with several call to actions or excessive information is no bueno  (except for your competitors).

But we get the logic - It's similar to TV-commercials challenging their speakers to pack as much information as possible in a 20 second time-frame. Problem is, more often than not, it's too much for anyone to catch the point of the ad.

Same concept applies to display ads - you should identify, and stick to your core message and avoid excessive noise.

Lets have a look at some ads that didn't get the memo.

Luckily there are ways to create ads that attracts attention, and no - it doesn't necessarily have to be the bigger and louder the better.

Here are three creative ad ideas you can steal and implement the very next day!

2. High-Impact Bombs: Ads That Demand Attention

From "less is more" to… well, something a little bit different.

High-impact ads are designed to capture the audience's attention at all costs. This means ads that consist of creative, engaging, and often interactive elements to really make them demand the attention of the user. High-impact ads often have features such as mid-scrolling where the ad appears dynamically when the user scrolls through content, or takeovers where the ad takes over part of the page and dedicates a big chunk of the screen to the ad.
The increased amount of pixels designated to the ad significantly increases the chances your ad is seen - and clicked on - by a larger number of viewers.

It's more aggressive, but it allows for a ton of creativity - and definitely gets a fair share of attention!

Take a look at Shoe-D-Vision's high-impact ad below.

3. Social Proof: Ads That Prove a Point

Sometimes cleverly designed ads won't do the trick alone. By sharing success stories, positive statistics, or quotes from previous customers you might convince potential customers to trust your brand. Whether it's a superb customer service rating or great feedback from a thrilled customer, use it to highlight the amount of good your company creates! Don't be shy about sharing your successes - your audience will appreciate it, and it could even lead to even more success down the line.

Social proof can take many forms. In E-Commerce, efficient social proof is often positive ratings on customer review platforms such as trustpilot, while in SaaS, G2.com is frequently used. (Speaking of... Check out our awesome G2 reviews!)

Taking a look at 3F's ad below, it's a perfect example of how social proof can be utilized in display ads.

These are great approaches when creating and designing your ads. Each approach has its advantages and considerations to keep in mind when you're using them in ad-creation. In this article, we've covered just a few of them and included some display ad examples you could (should) steal ideas from!

And remember; there's no shame in being inspired by others' work. Rather, it's keeps you on your toes and might help you catch on to the newest trends!