Format limits in a fast, competitive market
As one of the world's largest telecom brands, 3 competes in a price-sensitive, always-on market where display advertising plays a central role in both campaign activation and ongoing brand messaging. Limitations in format and creative capability were holding that role back.
Video, dynamic creative, and automated production together
3 moved its display advertising onto Zuuvi's Creative Infrastructure Platform to bring video and dynamic elements into its existing mix, aligning messaging across channels. Zuuvi's DCO capability let the team produce ads dynamically across a wide range of products and variants, while keeping time-to-market short.
The result
3 gained full creative freedom across formats, including video banners, with faster, automated production that covers a large and constantly changing product range without slowing the team down.
Frequently Asked Questions
Does telecom brand 3 use video in its display advertising?
Yes. 3 brought video banners and dynamic creative into its existing display mix, moving beyond static formats.
How does 3 handle advertising across such a large product range?
3 uses dynamic creative optimisation (DCO) to produce ads automatically across a wide range of products and variants, while keeping time-to-market short.
What market does telecom brand 3 operate in?
3 is one of the world's largest telecom brands, competing in a price-sensitive, always-on market where display advertising plays a central role.
Book a Demo to see how Zuuvi's Creative Infrastructure Platform can bring video and dynamic formats into your own display advertising.
Link to case HERE
