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The 2024 Cheat Sheet for Social Media Banner Sizes


Welcome to our ultimate guide to sizes and dimensions for all the most popular media platforms out there.

This'll be a pretty handy bookmark to have when pushing ads to new platforms, because let's be honest; there's no way any one is going to memorise the countless different dimensions in use...

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Jacob Wolf Frandsen

 CRO / Zuuvi


Quick guide:

In need of a straight-to-the-point guide regarding everything from instagram story sizes, Facebook banner sizes to youtube banner sizes? You've come to the right place. We've collected all the recommended ad banner sizes and dimensions for the most popular media channels platforms out there.

Image Size Terminologies

Understanding the basic terms related to digital image sizes is essential for creating effective visual content:

  • Pixels: The building blocks of digital images, crucial for defining image clarity.

  • DPI (Dots Per Inch): Indicates pixel density within an inch of the screen, higher DPI means more detail.

  • Resolution: The total pixel count in an image, directly influencing its clarity.

  • File size: The digital size of an image file, impacting loading times and storage.

  • File format: The type of digital file, such as JPG or PNG, each with specific uses and benefits.

  • Dimensions: The width and height of an image in pixels, determining its on-screen size.

  • Aspect ratio: The proportional relationship between an image's width and height, like 16:9 or 1:1.

These are the key terms you'll need to know in order to make sense of the article you're about to read. 

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Instagram Story Sizes and Ad Efficiency

Instagram stories are super effective placements for your ads as they have the opportunity to blend in seamlessly with the rest of the social content. Instagram remains a dominant platform for both paid and organic content so we’ll cover both Instagram story sizes but other dimensions as well.

As I mentioned, Instagram stories can be super effective as placement for your ads - in fact, a study by Social Media Lab found that compared to standard instagram feed ads,  Instagram story ads has 44% higher reach, get 78% more clicks and has a 45% lower CPC (Cost per click).

So, to provide an  answer to the question you may be looking for; “What Size is an Instagram Story?” It’s 1080 x 1920 pixels. There you go.

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Youtube Banner Sizes

If you’re looking to place ads on YouTube, the dimensions  you need are a tad different. Again we’ll list the various YouTube banner sizes down below.

  • Display Ads: Typically 300 x 250 pixels or 300 x 60 pixels for smaller banners.

  • Overlay Ads: 480 x 70 pixels, appearing on the lower 20% of the video. 

  • Skippable and Non-Skippable Video Ads: Must fit the standard video size, usually 1920 x 1080 pixels.

  • Youtube channel banner size: 2560 x 1440 pixels, but you can use minimum banner dimensions of 2048 x 1152 pixels.

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Facebook Banner Sizes

Facebook offers a range of ad formats, each requiring tailored dimensions for optimal display.

Facebook Ads

Ensure your Facebook ads meet these size guidelines for various formats:

  • Feed Ads 1080 x 1080 pixels, suitable for strong visual impact.

  • Story Ads: Full-screen format at 1080 x 1920 pixels.

  • Messenger Inbox Ads: Minimum of 254 x 133 pixels, with 1080 x 1080 pixels recommended.

  • Right Column Ads: Smaller format requiring at least 254 x 133 pixels, with 1200 x 1200 pixels preferred.

  • Marketplace Ads: Square format at 1080 x 1080 pixels.

  • Search Ads: Minimum of 600 x 600 pixels, with a square 1080 x 1080 pixels optimal.

Facebook Profile Picture and Cover Banner

  • Profile Picture: 170 x 170 pixels on desktop, 128 x 128 on mobile.

  • Cover Banner: 820 x 312 pixels on desktop, 640 x 360 pixels on mobile.

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Discord Banner Sizes

Alright! Moving on to another social platform. This one is heavily used among gamers and other hobbies that revolve around communities, where the so called servers are home to community members ranging from 10 to several thousand users. Let’s make sure you get these 4 most essential dimensions right.

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Twitter (X) Banner Sizes

  • Single and Multi-image Tweets: Minimum 600 x 335 pixels.

  • Carousels: 800 x 800 pixels for square; 800 x 418 pixels for a wider view.

  • Website Card Image: 800 x 418 pixels, promoting clear and engaging call-to-actions.

  • App Card Image: Typically 800 x 800 pixels for prominence.

  • Direct Message Card: 800 x 418 pixels, facilitating direct engagement.

  • Conversation Card: Also 800 x 418 pixels, used for initiating public or community discussions.
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Shopify Banner Sizes

Shopify, a leading e-commerce platform, emphasizes the importance of proper image sizing for online stores to ensure products and promotions are showcased effectively. Proper image sizing can greatly impact site speed, SEO, and user experience, making it an important part of conversion optimization. These are the shopify banner sizes you need:

  • Product Image: 2048 x 2048.

  • Collection Image: 1024 x 1024.

  • Background Image: 1920 x 1080.

  • Hero Image: 1920 x 1080.

  • Slideshow Image: 1600 x 500.

  •  Blog Post Image: 1800 x 1000.

  • Logo Image: 250 x 250.

Phew, that’s all of the Shopify banner sizes. You’re now officially ready to design banners and images in the right dimensions for your Shopify page.

Linkedin sizes

LinkedIn Banner Sizes

LinkedIn is important with regards to professional branding and network engagement and maintenance. In this “professional” platform, you wouldn’t want your LinkedIn banner dimensions to be off and mess with the pro appearance. This is why you should know the various LinkedIn banner sizes:

Let’s look at the different types of ads you can put on LinkedIn and which banner sizes they require.

  • Sponsored Content Images: Typically 1200 x 627 pixels.

  • Sponsored Content Carousel Images: 1080 x 1080 pixels, perfect for showcasing multiple products or services.

  • Profile Picture: Recommended size is 400 x 400 pixels.

  • Profile Cover Image: Recommended size is 1584 x 396 pixels

  • Company Logo: Looks great in 300 x 300.

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Twitch Banner Sizes

Switching to the gaming realm, let's talk about Twitch. Being the leading platform for gamers and live streamers means a great opportunity to showcase your ads. These are the twitch banner sizes you need.

  • Mirror C: 300 x 1050 pixels, typically used for impactful sidebar placements.

  • Skyscraper: 160x600 pixels, a standard size for side panels, with a longer vertical format.

  • Lower Third: 728x90 pixels, ideal for streaming overlays near the bottom of the video.

Display Ad Banner Sizes

Effective display advertising relies on using the correct banner sizes to capture audience attention and encourage interaction. For a detailed guide on best practices and specific dimensions for display banner ad sizes, visit Zuuvi's Guide to Display Ad Banner Sizes.


That’s it! Those are the most vital and most important banner sizes and dimensions for the various social platforms mentioned above. Next, start creating your banners and ads. These dimensions are all available in the Zuuvi Studio where you can create youtube banner size templates or various ad templates in case you need to produce several creatives in a matter of minutes. 


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