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Everything you need to know about every Display Advertising Platform!

What do you need to know before exporting your digital creatives?

You can read through all the opportunities for creative freedom and tech specs for each DSP here!

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Zuuvi Platform 2.0 is live now!

We have launched Zuuvi Platform 2.0, which means significantly speeding up the creation-to-publishing process through improved export efficiency and more possibilities when versioning your ads.

Product Release | Google Studio Integration

28.6.2024

97% of marketers use audience and contextual targeting to improve ad performance and accuracy.
This is due to the highly increased efficiency of personalised ads.

Zuuvi's integration with Google Studio simplifies the personalised ad creation process significantly, making this product release an essential tool in every digital marketers tool box.

As always, reach out to me on LinkedIn below if you have any further questions!

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Jacob Wolf Frandsen

 CRO / Zuuvi

 

Quick guide:


Given the dynamic state of digital marketing, staying ahead means blending creativity with intelligence. At Zuuvi, we seek to empower creativity for digital winners. Our latest feature, the integration with Google Studio, is a game-changer for marketers using the Google Marketing Platform (DV360 and Google Ads Manager).

This isn’t about choosing between performance and branding—it’s about combining both to achieve superior results.

 

What’s New: Google Studio Integration

We’re thrilled to introduce our latest feature: seamless integration with Google Studio. This powerful tool allows you to create personalised retargeting display ads with ease, making your campaigns more effective and engaging. Whether you’re using DV360 or Google Ads Manager, this integration simplifies your workflow and enhances your ad performance.

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The fusion of creativity and data-driven intelligence is crucial. Our new Google Studio integration perfectly marries these elements, eliminating the old "performance vs. branding" debate.

With Zuuvi, you get the best of both worlds, crafting high-performing ads that are visually compelling while being data-smart.

 

Features, Benefits and Tips for Google Studio Integration

Streamlined Workflow
Our integration with Google Studio is designed to simplify your ad creation process. The setup is straight-forward, allowing you to spend less time on technical tasks and more on creativity. Say goodbye to cumbersome data management and welcome to a smoother, more efficient workflow.

Enhanced Personalisation
Personalisation is key to engaging your audience, and our integration makes it easier than ever. With data mapping capabilities, you can directly link Google Studio data to your creatives, ensuring each ad is tailored to your audience’s preferences and behaviours.

Efficiency
Efficiency is at the heart of our new feature. By automating repetitive tasks, you can focus on what matters most—creating stunning, high-performing ads. This not only saves time but also boosts your overall productivity.

Use High-Quality Data: Ensure your data from Google Studio is accurate and up-to-date for optimal personalisation.
Experiment with Creatives: Test different creative elements to find what resonates most with your audience.
Monitor Performance: Regularly review your ad performance and make adjustments as needed.
Leverage Automation: Use Zuuvi’s automation features to streamline ad production and focus on strategy.

 

Step-by-step Guide: How to Use Zuuvi with Google Studio

Using Zuuvi with Google Studio is a breeze. Here’s a simple guide to get you started:

1. Access Zuuvi Studio: Start by creating a new data source and select Google Studio.
2. Copy & Paste: Copy your code from Google Studio and paste it into Zuuvi.
3. Data Mapping: Zuuvi will display the data collected from Google Studio and the keys available for mapping to creatives.
4. Create & Export: Proceed with your usual creative process until export. It’s that simple!

 

Curious to learn more about how Zuuvi’s Google Studio integration can transform your ad campaigns? Discover the power of combining creativity with intelligence firsthand.

Don't miss out on the opportunity to elevate your marketing efforts. Book a demo with us today and see the magic in action!

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Google Studio Integration