Zuuvi is now live in Mexico and LATAM — and this week, Merca2.0 covered the move.
Merca2.0 is one of Latin America's established marketing, advertising, and media publications, and the piece covers Zuuvi's arrival in the region and the category it's introducing: Infraestructura Creativa — Creative Infrastructure. You can read the full article here: Zuuvi impulsa una nueva categoría en marketing: la Infraestructura Creativa.
The article doesn't frame Zuuvi's entry as another ad-production tool arriving in a crowded region. It frames it as something more specific: a new category, built around a problem most brands run into once creative production scales past a single market — brand drift, described in the piece as "una pérdida progresiva de consistencia" (a progressive loss of consistency) as campaigns multiply across markets and channels.
The line from the coverage worth quoting directly is this one: "las herramientas pueden mejorar la producción, pero la infraestructura permite construir resultados sostenibles" — tools can improve production, but infrastructure makes it possible to build sustainable results. That's the same distinction at the center of how Zuuvi is built, so it's a genuinely accurate read of the category, not just a favorable one.
Zuuvi is the first Creative Infrastructure Platform — the governance, intelligence, and production layer between brand strategy and market execution, powered by The Brain, a private AI trained on a brand's own guidelines, history, and performance data rather than the open internet. The article cites the same performance figures we stand behind: 70% faster time-to-market, 4x higher ad performance, and 90% lower production costs for brands running on this model.
Merca2.0's coverage is an early, independent signal in a region we're just entering: that the category argument holds up outside a pitch deck. It's one thing for Zuuvi to describe Creative Infrastructure as distinct from creative automation tooling — it's another for a publication covering the region's marketing industry to look at the same distinction and describe it back, in its own words, the same way.
This is the first of what we expect to be ongoing coverage and conversation as Zuuvi builds a presence across Mexico and LATAM. If you're a marketing team in the region scaling creative production across markets, agencies, or brands, this is the moment to see what Creative Infrastructure looks like before drift becomes something you have to unwind after the fact.
to see Creative Infrastructure running on your own brand, then book a demo below