---
title: 3 Denmark - A Zuuvi Success Story
description: 3 Denmark wants to be the preferred telco company for families and travelling Danes. Zuuvi works with Danish team in 3, who are super-users within Zuuvi.
---

[Blog | Insights, cases, feature releases and more! ](https://blog.zuuvi.com)

# [3 Denmark - A Zuuvi Success Story](https://blog.zuuvi.com/case/3)

 Written by [Sander Boesen](https://blog.zuuvi.com/author/sander-boesen) | 28.6.2022

## Introduction to 3 Denmark

3 is one of the world's biggest telecommunication brands and they have over 1,5 million customers in Denmark. 3 Denmark wants to be the preferred telco company for families and travelling Danes. 3 are competing in a high-intense and price-sensitive market where brand awareness is key to expanding market share.

Zuuvi works with the Danish marketing team from 3 and Lars Christensen, Graphic Design Manager at 3 Denmark, is a super-user within Zuuvi.

 

## Situation

For 3, display advertisement is a vital media channel to utilise when running brand campaigns and Always-on tactical messaging.

3 were previously locked to specific formats and did not have the ability to create [video banners](https://www.zuuvi.com/glossary/video-banners), thus, ‘the 3-dog’ campaigns could not flourish through display advertisement.

 

3 Denmark produces a lot of content and always has many active campaigns running, so it was important for Lars and 3 to have a platform with creative freedom and a platform that could make their daily production process faster.

*“From being in the creative process to actually releasing them (ed. ads) and setting them up in campaigns, it’s pretty easy.”* - Lars Christensen, Graphic Design Manager.

 

## Solution & Result

3 Denmark now has the creative freedom to create digital ads in any format needed - including implementing video in their ads.

Since starting to use Zuuvi, 3 Denmark has saved a lot of time creating digital ads with a more automated flow of production, where different brand managers and project managers easily can make changes to the templates that Lars and the creative team create.

On top, 3 has also chosen Zuuvi’s [DCO](https://www.zuuvi.com/glossary/dynamic-creative-optimisation) solution to create dynamic ads for the many (many) products which have optimised their production process significantly.

 

## Watch the case film here:

### *"We have learned how easy it is to create DCO banners and that process is *

### *rethinking things within our company**”*

*Lars Christensen, Graphic Design Manager*

 

[See all 3 Denmark's ad examples here](https://www.zuuvi.com/examples/3)

 

[View full post](https://blog.zuuvi.com/case/3)

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