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Kvik: An Automated Omnichannel Setup

Written by Jacob Wolf Frandsen | 18.12.2024

 

Conclusion

By integrating Zuuvi as their Creative Performance Platform, Kvik achieved transformative benefits across three critical areas: creative production effectiveness, workflow management, and localisation through customer data targeting. These improvements delivered value across the organisation at all levels.

For Designers
The introduction of reusable templates and automation tools reduced repetitive tasks and freed up 2.5 full-time design resources. This enabled designers to focus on strategic, high-quality creative work aligned with Kvik’s brand identity, elevating the overall creative output by replacing repetitive, boring tasks with creatively challenging ones.

For Marketing Managers
Local teams gained greater autonomy to create and customise campaigns quickly, without depending on the centralised design team. This streamlined workflow allowed them to respond to market trends in real-time, produce regionally relevant content, and directly track performance - all within hours instead of weeks.

For the Head of Digital
By selecting Zuuvi, Kvik scaled their digital advertising operations seamlessly across all programmatic channels. The integration of CDP data into Zuuvi’s platform ensured campaigns were not only faster and more localised but also data-driven and highly personalised. This combination boosted engagement, improved ROI, and provided actionable metrics, strengthening digital as a key growth driver for the organisation.

 

 

Kvik’s adoption of Zuuvi's creative performance platform underscores how an efficient, data-driven, and collaborative approach can transform digital advertising efforts, empowering teams at every level while delivering impactful results in a competitive market.

This case illustrates how Zuuvi can empower organisations to make use of the full potential of their creative resources and customer data.