05.9.2024
55% of creatives are not optimised to perform. This leaves a huge margin for improvement for ad creators to take advantage of - but how?
In this webinar, our founder Alex along with Mike from Neurons will discuss ways to improve your ads' performance while increasing your production time and process. Below you'll find a few highlights from the webinar, and how to watch the full 46 minutes for free.
Sander Boesen
Content Marketing Manager / Zuuvi
Quick guide:
The 3rd of September we co-hosted a webinar with Neurons, containing a lot of fun stats and values.
Neurons is a solution that combines neuroscience and AI to take the guesswork out of advertising, enabling marketers to make better creative decisions by predicting customer behavior, while Zuuvi is a tech platform designed to empower digital marketing teams and designers to create ads for display and social media platforms.
This means that together we share the same passion for creativity in creative work - whether it's ads or art; and we have the stats and insights to prove that generic-looking ads are a thing of the past.
It is possible to watch the webinar on-demand by clicking below. It is 46 whole minutes of valuable insights that help you stay on top of your marketing game in an ever-changing environment. And it's absolutely free.
Drivers of Success in Advertisement in 2024
The webinar contains endless amounts of insights regarding digital marketing; what works, what definitely doesn't and what drives the success of your creative?
How do you win the battle for attention among your core audiences and what are the absolute no-go's when designing and publishing your ads?
Part of the answers to those questions is found in the fact that the impact of creativity is heavily underestimated and under-prioritised 👇
This knowledge is a requirement when setting your ads up for success: creativity is a must - and is often much more important than going back and forth between using the word Excellent or Great when describing your product. For that reason, most creative setups would benefit from shifting their focus and priorities to ensure creativity is present in every ad campaign published.
Why is Creativity Important in Ad Creation?
How come creativity means so much to us personally, as well as for your ads' success?
Because of something called ad fatigue. Looking at the same ad every other day, your brain will filter out the ad and eventually pay no attention to it. This is why it is super important to update your creatives regularly to ensure your ads remain impactful and noticeable. Alex dives deeper into that below.
One of the most common mistakes seen in digital marketing is when creators produce ads, publish them and then just leave them be.
This is a sure way to make your viewers experience ad fatigue. At some point, the ad will be immediately recognised by your audience, resulting in them ignoring it completely. Changing up the design, animations or even the wording can sometimes make a huge difference. Also, it is often more time-efficient and easier to rework an existing ad rather than "reinventing the wheel" and creating an all new ad.
6 Steps of an Optimal Creative Process
However, in order to have a setup that allows creativity to flow and workflows to be streamlined, there are 6 essential steps to a creative, functional process. You can hear Mike's introduction to this process below.
The importance of a well-structured creative process and streamlined workflows have been proven to work in real life business cases as well.
Looking at one of our customers, Kvik, it is possible to point out the benefits of being bold enough to rethink your creative process entirely 👇
Kvik has been killing it with their ad creation, producing 1000s of digital ads across their markets through Zuuvi.
We've also written a customer case about our collaboration with Kvik, where you'll find further details.
However, you should watch the webinar and hear Alex dive deep into the details about this success story, and find inspiration for your own creative setup.
You'll find the webinar by clicking below. I guarantee you will learn something new.