How Saxo Cut Production Costs by Millions.

Intro: From Rigid Workflows to a Scalable Setup

Before partnering with Zuuvi, Saxo Bank was operating a complex global setup where HQ was responsible for supporting both regional and direct markets. The model created structural bottlenecks: each market was overly dependent on HQ and regional production power to deliver the creative output needed to drive local performance. 

Creative production was managed through a global workflow, but standardisation lagged, resulting in fragmented processes, slow execution, and limited ability to scale campaigns efficiently across markets.

Goal: Build a Scalable, Data-Driven Ad Engine Across Markets

Saxo Bank needed a global setup that could eliminate production bottlenecks and operationalize data across every market, while empowering HQ and local teams to operate at speed - without sacrificing control or brand consistency.  

They required a platform that could standardize workflows globally while still enabling local flexibility. A setup where automation handled repetitive production tasks, freeing teams to focus on strategy and creative quality.  

Equally important, Saxo wanted performance insights and data signals embedded directly into the workflow. From brief to ad creation to live campaign, teams needed the ability to apply what works - consistently, transparently, and at scale.  

The ambition was to have an end-to-end launchpad that united creative production, marketing operations, and performance optimization into one cohesive system, enabling Saxo to move faster, stay aligned globally, and elevate output in every market.

Results: Global Scale, Powered by Automation

To reach this goal, Saxo partnered with Zuuvi to develop a Launch Pad - an enterprise-grade, automated Omnichannel Content Hub tailored to their needs.
It centralises production, streamlines collaboration across teams, and enables campaign automation at scale.