This week, we’re excited to share a few updates that make your creative analytics even more accurate:
Released Features
Improved Creative Analytics
We’ve introduced two new measurements to give you deeper insights into performance:
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Average View Time - This metric captures how long at least half of your ad was actually on-screen. It only starts counting after one continuous second (because anything less is just a blink). Each time the ad reappears, the timer picks up again — giving you the real story of how long people actually looked, not how fast they scrolled.
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Engagement Rate - This is the percentage of ad sessions where a user engaged with your creative. Most often through a click — and one person clicking five times still counts as one engagement. No inflation, no false positives. Just a fairer way of knowing how many people actually cared enough to interact.
Why it matters
On their own, these metrics tell you if people saw your ad or clicked it. Together, they tell you something more valuable: how long your creative held attention and how often that attention turned into action. In other words, the difference between being noticed — and being remembered.
What's in Progress?
Subject to changes as priorities may change.
Photoshop & InDesign Integrations
Your design tools and your ad production shouldn’t live in different worlds. With Zuuvi’s Photoshop and InDesign integrations, you can take the assets your team already creates and bring them directly into Zuuvi. No endless exporting. No juggling file formats. Just a smooth workflow where creativity meets scalability.
Designers keep working in the tools they love. Marketers get the speed and flexibility they need. And everyone saves themselves from yet another round of “Can you send me that file in a different format?”
AI Assistant
Think of Zuuvi’s AI Assistant as your production sidekick. It won’t design the big idea for you (that’s your craft), but it will handle the heavy lifting once you’ve nailed the concept. From formatting to versioning, the assistant can automatically adapt your ad into multiple sizes and formats — without you spending hours resizing the same banner for the fifteenth time.
Designers get to stay focused on creativity instead of repetitive tweaks. Marketers get campaigns that go live faster.
