Quick guide:
Before reading this article, consider reading our previous articles about Dynamic Creative Optimisation, to make sure you're fully equipped for understanding the three DCO ads to come. We've written a beginner's guide, tought you how to set up a DCO campaign, and given 7 reasons why you should or should not be using DCO. Enjoy!
A great DCO ad goes beyond displaying dynamic content. It’s about creating personalised, engaging experiences that resonate with your audience in real-time. DCO advertising uses data like user behavior, location, and demographics to ensure each ad variation speaks directly to the individual viewer. The best DCO ads combine seamless automation with creativity, delivering the right message to the right person at the right time.
Below I'll run through 3 very different DCO ads that prove how this type of programmatic advertising can be utilised in many different ways.
Firstly we've made an example ourselves, showcasing how Dynamic Creative Optimisation can be used to tell different stories and deliver different messages. You can make each story and message depend on the users' data, tailoring specific messages to specific audiences.
In the ad below, you'll see a different headline and text every single time you return to this blog post to find inspiration in perfect DCO ad examples.
... however, it will also change if you simply refresh this page. Try it out!
The amount of different headline-text combinations and variations is essentially endless, meaning the options are only limited by your own creativity. And yes - you should take that as a challenge 🤓
Let's move on to one of the most popular ways to make use of DCO advertising.
DCO ads can be tailored to showcase products that are most relevant to the viewer in question. That means that if a viewer has been actively looking for a new set of garden-furniture, that viewer will likely be shown exactly that in the DCO ad from Schibsted below.
This ad is essentially super simplistic design-wise, allowing the given product to be the absolute focus of the ad.
Again, refresh the page to make DCO work its magic and show you another product.
A third way to make use of DCO is through geotargeting. In the ad below, Kvik have many addresses connected to the DCO ad, updating the address of the most relevant showroom depending on the viewer's location.
By tailoring the ad content to feature the geographical location of one of your stores or vendors, you can account for the viewers' location and show them the one closest to them. In many industries, this significantly increases relevance for the audience by providing them with the exact address of a nearby location.
Let's look at an example:
Every time you update this ad, you will see a new address for a Kvik showroom - again, see for yourself!
In fact, Kvik's DCO advertising was part of a bigger rework of their creative setup. We've written a whole customer case about this, diving into the how-to's of creating an effective, streamlined ad creation setup. You can find that here.
Great DCO ads bring together personalisation, automation, and creativity to create unique experiences that connect with each viewer in real time. Whether you're showing off specific products or crafting messages based on user data, DCO advertising opens up endless ways to engage your audience.
The examples from Zuuvi, Schibsted, and Kvik show just how flexible and effective DCO advertising can be!
If you want to test out your own products in a DCO ad format, it's possible to do so by clicking the button below.
When you sign up, add your product feed and we'll show you your products as DCO ads.