01.4.2025
Dear diary,
This month we partnered up with GetWhy to help us provide you with both quantitative data through our Zuuvi Manager as well as qualitative data through our new creative studies.
These studies are essentially reports based on real human feedback that allow you to make data-driven decisions based on actionable, human insights.
Tracking the performance of ad campaigns gives you data that tells you what works.
But to understand why your ads work - or doesn't - you need real insights.
Read more about creative studies below 👇
Simon Lindholm Tougaard
Head of Technology / Zuuvi
Released Features
Creative Study: Pairing Human Insights with Performance Data
You can now get a Creative Study directly through Zuuvi.
In short it’s a 360° feedback report on any ad campaign you choose - powered by real human reactions, not just performance data.
Here’s what you’ll get:
• A full report packed with video reactions, demographics, and key takeaways
• Straight-up, honest feedback you can actually act on
• An AI-powered summary, so you can quickly share the highlights with your team
Want to know more? Head over here.
Direct Integration with Google Marketing Platform
You can now push your creatives directly from Zuuvi to DV360 & CM360. This means no more downloading and re-uploading your creatives to Google Marketing Platform.
Instead, it's just one, smooth push directly from one platform to another.
Read more right here.
Updates to Zuuvi Studio's UI
We've updated and tweaked Zuuvi Studio, with more sleek hotkeys and shortcuts.
What's in Progress?
Subject to changes as priorities may change.
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Sound for Social Media Ads
Sound from your video in your ads can be included in social media mp4 exports.
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Creative Analytics
We're working on an Analytics page increasing the amount of insights available for your Zuuvi campaigns.
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Integration: Figma
Very soon you'll be able to push your Figma-made creatives directly to Zuuvi.
Stay Tuned,
The Zuuvi Developer Team