Video ads created in Zuuvi are optimised for every screen and browser.
13.12.2024
Zuuvi is the platform where you create, manage, and scale ads across all programmatic channels.
That means Display and Social Advertising is only a small part of our platform's capabilities.
Whether you're in the retail business and want to jump in on the retail media trend, or want to try your hand at DOOH, Zuuvi is your go-to platform.
Sander Boesen
Content Marketing Manager / Zuuvi
Quick guide:
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Programmatic Display Advertising
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Video Ads
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HTML5 Display Ads
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Dynamic Display Ads (DCO)
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High-Impact Ads
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Video Ads for Social Media
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Catalogue Ads
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Centralising Programmatic Channels
Zuuvi is not only a platform for Display Advertising and Social Advertising. With trending ad types such as retail media and DOOH becoming increasingly relevant, we listen to what channels are the most wanted in the market right now.
That's why you can now produce retail media ads, do Digital Out-of-Home advertising, and use Zuuvi for your in-store screens as well.
Zuuvi centralises your programmatic advertising, letting you be in control of all your ads from a single hub.
Programmatic Display Advertising
Programmatic display advertising is the backbone of digital marketing automation. This technology automates the buying and placement of digital ads, ensuring precision targeting and efficient use of ad budgets. This one of the pillars of Zuuvi's ad production options.
Let's take a closer look:
What is Programmatic Display Advertising?
Programmatic display advertising uses tech platforms to bid on and purchase digital ad space in real time. This ensures your ads are shown to the right audience, at the right time, on the right platform.
With Zuuvi, you can create dynamic ads - also known as DCO, HTML5 ads, and high-impact ads, that all fall into the programmatic display advertising category.
A common example is a retargeting ad. Imagine a user visits your site and looks at a specific product but doesn’t buy it. Through programmatic advertising, you can display ads featuring that product to the user across other websites, nudging them to complete their purchase.
If you're keen on ensuring the highest possible relevance for your audience, you should look into Display Automation - this tool lets you set up automations that change the creative outlook of your ads depending on the rules that you dictate.
Video Ads
Video ads are more than a passing trend; they’re a creative production that combines storytelling, visuals, and transitions to deliver your messages. With Zuuvi, video ad creation becomes intuitive and doable.
So how do you do it, and why is Zuuvi suitable for video ads? Let's have a look.
Shareable links and live previews let designers and marketers collaborate in real time.
Version your video ads to fit your needs in just minutes - perfect for marketers managing tight deadlines.
HTML5 Display Ads
HTML5 has become a standard for creating dynamic, animated display ads. Because unlike static ads, HTML5 ads can incorporate animations, videos, and clickable elements, significantly improving user engagement.
Here's 3 reasons why Zuuvi is a great platform for building HTML5 ads:
HTML5 Display Ads made in Zuuvi ensures cross platform compatibilities.
Zuuvi is a no-code platform, allowing sleek visuals in no time.
Generate multiple versions of your ads to suit different audiences and placements.
Using HTML5 banners in programmatic display advertising can boost click-through rates and improve overall campaign performance.
Dynamic Display Ads (DCO): Automate Personalisation with Zuuvi
Dynamic Creative Optimisation (DCO) allows you to personalise your ads in real-time based on user data. Zuuvi’s automation tools make it easy to create and manage DCO campaigns and social campaigns that resonate with individual viewers.
By tailoring content such as images, text, and calls-to-action dynamically, you can ensure every interaction feels relevant and engaging. This level of personalisation not only enhances user experience but also drives higher engagement and conversion rates.
If you need more information about Dynamic Creative Optimisation, I wrote a full guide on the topic. Find that here.
Creating DCO ads in Zuuvi means creating dynamic ads that are worth looking at. All you have to do is the following:
1. Design a creative template
2. Hook up your data feed to your ad elements
3. Publish, and scale your ad to 100s of unique ads.
Here are 3 good reasons you should be using Zuuvi in your DCO setup:
Link your data feeds to Zuuvi’s platform to create ads that update ad elements dynamically.
Make your DCO ads clickable and worth looking at. No more dull ad creatives.
Track your performance and tweak your DCO campaigns in the Manager.
High Impact
Zuuvi empowers you to design high-impact ads that stand out in the crowded digital space. These visually bold and large ads are perfect for grabbing attention and driving results. With their immersive visuals and dynamic formats, high-impact ads are designed to captivate audiences instantly. By using formats that are significantly bigger than a standard display ad, you really have an opportunity to catch the eye of your target groups.
High Impact banners are easily created in Zuuvi, where you'll benefit from things such as:
Add videos, cool animations, and other engaging content in drag-n-drop style.
Use Zuuvi’s pre-made templates to craft ads that deliver both style and substance, and version your ads quickly as needed.
Deploy your high-impact ads to your DSPs in just one click through Zuuvi's direct push options.
Social Advertising
Social media advertising combines two key advantages: massive reach and advanced targeting. These platforms gather extensive data on user behaviours, interests, and demographics, enabling brands to pinpoint their ideal audience with incredible accuracy. Unlike traditional advertising, social media allows for real-time interaction, feedback, and optimisation, making it a dynamic and effective marketing channel.
Video Ads for Social Media
From Instagram Stories to TikTok trends, video formats such as story ads, reels, and in-feed videos allow for creativity that stops the endless scroll in its tracks. Unlike static images, video ads combine motion, sound, and narrative to engage viewers emotionally, fostering stronger connections with your brand.
Here are 3 reasons why Zuuvi is the ultimate platform for social media video ads:
Zuuvi’s tools are designed to help you create video ads tailored for any social media channel - TikTok, Instagram, LinkedIn - you name it.
Design video ads that match the fast-paced and visually-driven nature of social media.
Create video ads that align with the latest social media trends, keeping your brand relevant and top-of-mind in your target group.
Catalogue Ads
Catalogue ads combine stunning visual design with the power of data-driven precision, making them one of the most effective tools for engaging audiences and driving conversions. By showcasing multiple products in a single, interactive format, catalogue ads provide a seamless shopping experience that bridges the gap between discovery and purchase. This ad format is particularly impactful for e-commerce and retail brands, allowing potential customers to explore a curated selection of products without leaving their favourite social media platform.
Creating catalogue ads is just as easy creating DCO ads. Create your templates, and hook up your product feed to ensure your products are displayed as creatively as possible.
Here's 3 good reasons to produce catalogue ads in Zuuvi:
Link product feeds to auto-generate ads tailored to user preferences with our seamless data integration.
Stop. Using. Blank. Backgrounds. It looks like you screenshotted your product onto a blank word-page. Instead, use a creative template. We have the data to prove that it increases performance.
Maintain your brand's identity by designing on-brand creative template in a matter of minutes. Make sure your brand stays top of mind of your audience.
Retail Media Advertising
As one of the fastest-growing ad strategies going into 2025, retail media advertising allows brands to reach consumers right where they shop.
Retail media advertising involves brands purchasing ad space on retailers’ websites to promote products to shoppers. For instance, a skincare brand could advertise on a beauty retailer’s website, ensuring their product is visible to shoppers actively searching for similar items.
By using retailer platforms - whether online marketplaces, apps, or even in-store digital screens - brands can place their products and promotions directly in front of shoppers at the most critical moment: while they’re actively browsing or purchasing.
Creating Retail Media Ads in Zuuvi
Creating retail media ads in Zuuvi allows you to create ads that are both creative, and targeted the most relevant customer segment, at exactly the perfect time, while displaying your products in on-brand and creative templates, rather than on a blank canvas.
All you need to do is create an ad template of your choice, and link up your product feed to your template.
Publish your creative set to scale your ads to the number of products you have in your catalogue. It's as easy as that.
Below you'll see 3 key benefits of creating retail media ads with Zuuvi:
Ads appear directly to consumers with purchase intent, resulting in a high conversion potential.
Use retailer data for precise audience segmentation and track and optimise your ads within Zuuvi's Manager.
Version your ads in Zuuvi to match each retail platform, and place your ads where it makes the most sense.
While we won't be printing your 20x40 meter scaffold banner for OOH advertising, we'll definitely be able to help you out with Digital out-of-home (DOOH) advertising. DOOH advertising has long been a staple for brands seeking broad exposure, as it offers unmatched visibility in highly populated or high-traffic areas.
DOOH takes OOH to a new level by integrating advanced technologies, allowing for real-time updates and interactive capabilities.
Design dynamic, animated digital out-of-home ads that update in real-time, providing your ads with much more agility and contextuality.
Place your ads in the public space without relying on external help. Digital out-of-home ads are as easily created as any other ad type.
How do you want to stand out? Challenge yourself - or challenge us. We're always up for a quick call regarding any of your creative ideas.
Place your ads in the public space without relying on external help. Digital out-of-home ads are as easily created as any other ad type.
Why Consistency Matters
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Reinforces Brand Identity: A consistent look and feel across channels strengthens your brand’s image, making it memorable and trustworthy.
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Supports the Customer Journey: Customers often start online and finish in-store (or vice versa). Unified messaging ensures they receive the same value proposition, no matter the channel.
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Increases Engagement: When in-store screens display content that aligns with your online ads, it creates a seamless and immersive experience that resonates with customers.
In-store ads' true potential lies in maintaining a cohesive connection between in-store and online advertisements. This alignment ensures your brand message stays consistent across all customer touchpoints, enhancing recognition and engagement.
Here's 3 good reasons you should create and manage ads in Zuuvi for your physical stores:
Create ads in Zuuvi for virtually any screen. Engage shoppers when they're already in your store - at the point of sale.
Align your online ads with your in-store ads, reinforcing your brand, your visibility and making sure your customers remember you.
Need to adjust in-store messages to match seasonal or promotional campaigns? Update them live in Zuuvi Studio instantly.