Quick guide:
Programmatic Display Advertising
Video Ads
HTML5 Display Ads
Dynamic Display Ads (DCO)
High-Impact Ads
Video Ads for Social Media
Catalogue Ads
Zuuvi is not only a platform for Display Advertising and Social Advertising. With trending ad types such as retail media and DOOH becoming increasingly relevant, we listen to what channels are the most wanted in the market right now.
That's why you can now produce retail media ads, do Digital Out-of-Home advertising, and use Zuuvi for your in-store screens as well.
Zuuvi centralises your programmatic advertising, letting you be in control of all your ads from a single hub.
Programmatic display advertising is the backbone of digital marketing automation. This technology automates the buying and placement of digital ads, ensuring precision targeting and efficient use of ad budgets. This one of the pillars of Zuuvi's ad production options.
Let's take a closer look:
Programmatic display advertising uses tech platforms to bid on and purchase digital ad space in real time. This ensures your ads are shown to the right audience, at the right time, on the right platform.
With Zuuvi, you can create dynamic ads - also known as DCO, HTML5 ads, and high-impact ads, that all fall into the programmatic display advertising category.
A common example is a retargeting ad. Imagine a user visits your site and looks at a specific product but doesn’t buy it. Through programmatic advertising, you can display ads featuring that product to the user across other websites, nudging them to complete their purchase.
If you're keen on ensuring the highest possible relevance for your audience, you should look into Display Automation - this tool lets you set up automations that change the creative outlook of your ads depending on the rules that you dictate.
Video ads are more than a passing trend; they’re a creative production that combines storytelling, visuals, and transitions to deliver your messages. With Zuuvi, video ad creation becomes intuitive and doable.
So how do you do it, and why is Zuuvi suitable for video ads? Let's have a look.
HTML5 has become a standard for creating dynamic, animated display ads. Because unlike static ads, HTML5 ads can incorporate animations, videos, and clickable elements, significantly improving user engagement.
Here's 3 reasons why Zuuvi is a great platform for building HTML5 ads:
Using HTML5 banners in programmatic display advertising can boost click-through rates and improve overall campaign performance.
Dynamic Creative Optimisation (DCO) allows you to personalise your ads in real-time based on user data. Zuuvi’s automation tools make it easy to create and manage DCO campaigns and social campaigns that resonate with individual viewers.
By tailoring content such as images, text, and calls-to-action dynamically, you can ensure every interaction feels relevant and engaging. This level of personalisation not only enhances user experience but also drives higher engagement and conversion rates.
If you need more information about Dynamic Creative Optimisation, I wrote a full guide on the topic. Find that here.
Creating DCO ads in Zuuvi means creating dynamic ads that are worth looking at. All you have to do is the following:
1. Design a creative template
2. Hook up your data feed to your ad elements
3. Publish, and scale your ad to 100s of unique ads.
Here are 3 good reasons you should be using Zuuvi in your DCO setup:
Zuuvi empowers you to design high-impact ads that stand out in the crowded digital space. These visually bold and large ads are perfect for grabbing attention and driving results. With their immersive visuals and dynamic formats, high-impact ads are designed to captivate audiences instantly. By using formats that are significantly bigger than a standard display ad, you really have an opportunity to catch the eye of your target groups.
High Impact banners are easily created in Zuuvi, where you'll benefit from things such as:
Social media advertising combines two key advantages: massive reach and advanced targeting. These platforms gather extensive data on user behaviours, interests, and demographics, enabling brands to pinpoint their ideal audience with incredible accuracy. Unlike traditional advertising, social media allows for real-time interaction, feedback, and optimisation, making it a dynamic and effective marketing channel.
From Instagram Stories to TikTok trends, video formats such as story ads, reels, and in-feed videos allow for creativity that stops the endless scroll in its tracks. Unlike static images, video ads combine motion, sound, and narrative to engage viewers emotionally, fostering stronger connections with your brand.
Here are 3 reasons why Zuuvi is the ultimate platform for social media video ads:
Catalogue ads combine stunning visual design with the power of data-driven precision, making them one of the most effective tools for engaging audiences and driving conversions. By showcasing multiple products in a single, interactive format, catalogue ads provide a seamless shopping experience that bridges the gap between discovery and purchase. This ad format is particularly impactful for e-commerce and retail brands, allowing potential customers to explore a curated selection of products without leaving their favourite social media platform.
Creating catalogue ads is just as easy creating DCO ads. Create your templates, and hook up your product feed to ensure your products are displayed as creatively as possible.
Here's 3 good reasons to produce catalogue ads in Zuuvi:
Creating retail media ads in Zuuvi allows you to create ads that are both creative, and targeted the most relevant customer segment, at exactly the perfect time, while displaying your products in on-brand and creative templates, rather than on a blank canvas.
All you need to do is create an ad template of your choice, and link up your product feed to your template.
Publish your creative set to scale your ads to the number of products you have in your catalogue. It's as easy as that.
Below you'll see 3 key benefits of creating retail media ads with Zuuvi:
While we won't be printing your 20x40 meter scaffold banner for OOH advertising, we'll definitely be able to help you out with Digital out-of-home (DOOH) advertising. DOOH advertising has long been a staple for brands seeking broad exposure, as it offers unmatched visibility in highly populated or high-traffic areas.
DOOH takes OOH to a new level by integrating advanced technologies, allowing for real-time updates and interactive capabilities.
Place your ads in the public space without relying on external help. Digital out-of-home ads are as easily created as any other ad type.
Reinforces Brand Identity: A consistent look and feel across channels strengthens your brand’s image, making it memorable and trustworthy.
Supports the Customer Journey: Customers often start online and finish in-store (or vice versa). Unified messaging ensures they receive the same value proposition, no matter the channel.
Increases Engagement: When in-store screens display content that aligns with your online ads, it creates a seamless and immersive experience that resonates with customers.
In-store ads' true potential lies in maintaining a cohesive connection between in-store and online advertisements. This alignment ensures your brand message stays consistent across all customer touchpoints, enhancing recognition and engagement.
Here's 3 good reasons you should create and manage ads in Zuuvi for your physical stores: